OFFSETTING FIRMS
Business Meets Nature
Its nice to talk about environmental integration. But talk is cheap, and business is a full-contact sport. Regardless of what your business does, two things are more than likely: 1. Your first responsibility is to your customers and employees. If it wasn't, you wouldn't be in business for very long. 2: You are part of a business ecosystem which produces harmful impact to the global environment. To complicate matters, all businesses are not equal. Some businesses can do things immediately and with little disruption to reduce or eliminate their environmental impact, while others simply have no feasible options. Practically speaking, we're not replacing jet fuel, plastics or harmful chemicals anytime soon.
THE GREAT GENERATION SHIFT
Businesses, large and small, are at the beginning of a monumental change in consumer spending. $68 trillion in wealth is expected to transfer from the baby boomer generation to millennials and GenZ by 2030. These upcoming generations are 27% more likely to purchase from brands that they believe cares about its impact on people and the planet. As of 2023, products making environmental and social commitments averaged 28% cumulative growth over the preceding five-year period. This not isolated by market segment or geography, with 60% of global consumers claiming they are willing to pay a premium for sustainable products.
Small businesses have alot to gain, with 88% of private label products and services making environmental and social commitments exceeding annual sales targets.
Additionally, research indicates that a holistic approach to environmental stewardship matters with firms making 4 or more environmental or social commitments experiencing a +2.5x market capture across a four year period. Following a spate of Greenwashing in recent years, consumers are now serious about honesty and transparency. They want to see tangible impact that they can understand, in a format that they can interact with.
1:1 OFFSETTING
This may seem like a bleak outlook for many businesses, but The Evergreen Exchange has developed an answer. Our unique 1:1 offsetting service transforms adversity into opportunity, enabling virtually any business to transform its products and services into engines of environmental integration. This service provides a comprehensive ISO compliant evaluation, and accompanying Environmental Product Declaration (EPD) of virtually any product or service you provide. Once an impact evaluation has been completed, we pair your deliverable with a matching or inverted (great-than) quantity of offsetting impact generated by our premium minting partners.
This equips your firm to offer environmentally-offset products at the level of single purchases in a quantifiable format that meshes seamlessly with your pricing model and product offering. Your firm will be able to provide customers with a uniqe user experience which comes with a comprehensive body of evidence that demonstrates a clear linkage between their purchase and one, or many impact producers. Better still - your firm will be redirecting capital to impact producers generating real results through conservation efforts and technological advancement.
With 1:1 offsetting your business can not only survive, but thrive in this transforming marketspace.
How can I become an Offsetting Firm?
If you have a product or service that you would like to evaluate for 1:1 offsetting, fill in the form below for a free consultation.